Don’t Be Dumb. Be Genius
A$AP In the brand’s esteemed Moncler Genius project, Rocky and Moncler have collaborated on a new collection. The partnership infuses Moncler’s DNA with Rocky’s distinct, “AWGE” spirit, creating a range of intense items that will immediately make an appearance on our moodboard.
The collection’s design, which uses a striking color-block palette, was greatly influenced by vintage skiwear. Pieces in electric indigo, vivid emerald, and lava red contrast with traditional black and white. With practical elements included into the designs, utility is a major topic. Along with striking AWGE and Moncler logos, the collection also makes a statement with its striking graphics, such as a back patch featuring Rocky’s new album title, “Don’t Be Dumb.”
The Moncler x A$AP Rocky collection is now available for purchase in select Moncler stores and on the brand’s website.
