Move over Drake’s “In My Feelings” – there’s a new social media challenge taking over the internet.
Beyoncé officially launched the #BeforeILetGoChallenge on her Instagram Story Monday night, just days after her documentary “Homecoming” was released on Netflix.
The trailblazing singer dropped a surprise live album of her legendary 2018 Coachella performance along with the documentary, which debuted in the Top 10 on the Billboard 200 chart this week.
The album features the bonus track “Before I Let Go,” a cover of Frankie Beverly & Maze’s black cultural anthem, which has sparked a viral dance challenge.
Queen Bey promoted the hashtag with a bee and heart eye emoji on her Instagram Story, a rarity for the singer, who has only used the IG function a few times.
She shared dozens of video submissions from dancing fans who flawlessly stepped to “Swag the right/ surf the left/ Work the middle ’til it hurt a little.”
“Y’all!!!!!!!!!!!!! @beyonce just posted my #beforeiletgochallenge to her Instagram!!!!!!!!!!!!!!! Sorry I’m dying…. brb,” user @Kiara_Imani tweeted Monday.
“YES that’s @phylicia_jas on @Beyonce’s… IG story! this is iconic. monumental. certainly not a drill,” user @Omarblvnco tweeted.
