The #YouTubeBlackVoices Music Class is a global development initiative that provides direct assistance and mentoring to black musicians, composers, and producers.
CKay, Omah Lay, P.Priime, and Telz from Nigeria, Azawi from Uganda, Major League DJz, DJ Lag and Elaine from South Africa, and 47 other worldwide musicians, composers, and producers have been inducted into the #YouTubeBlackVoices Music Class of 2022.
The selected participants will receive dedicated partner assistance from YouTube, initial financing for the growth of their channels, and training and networking programs centered on production, fan engagement, and well-being. Members of the 2022 class will also have the chance to extend their repertoire and collaborate with other international artists participating in the program over the six months.
“As we celebrate the success of these artists, we’re excited to grow and reaffirm our commitment to Black musical excellence by announcing the #YouTubeBlack Voices Music Class of 2022,” a statement on YouTube reads. “Expanding on our commitment, this new class will also include songwriters and producers, and for the first time ever, the classes will have the opportunity to come together to co-write and collaborate.”
These artists — from the United States, Brazil, Australia, South Africa, Nigeria, Uganda, United Kingdom, Canada — speak to the vastness of the pool of Black genius. Limitless in genre, identity, talent, innovation, and creativity, their voices and the music they make encapsulate the global experience of Black people–past, present, and future.
This class of 2022 will be split into two program tracks: one for performers and one for songwriters and producers. The inclusion of songwriters and producers to the 2022 class reflects YouTube’s commitment to continuing and expanding its efforts to encourage black artists on the platform, according to the company.
“African music is taking the entire world by storm and the #YouTubeBlackVoices Fund is an opportunity to both celebrate and nurture African artistry and help songwriters, producers and artists share their craft with global audiences,” YouTube’s head of music for sub-Saharan Africa, Addy Awofisayo, said. “Black culture is expansive and ever-changing and YouTube Music is committed to celebrating that experience through music.”
Meet the the #YouTubeBlack Voices Music Class of 2022: https://blog.youtube/news-and-events/meet-youtubeblack-voices-music-class-2022/