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Gov’t launches ‘December In GH’ campaign to boost tourism

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Ghana Tourism Authority (GTA) and the Beyond the Return Secretariat have officially announced the highly anticipated schedule of endorsed events for December in GH (December in Ghana).

The official calendar includes activities for the month of November 2021 through early January 2022. Some of the most highly anticipated events are back this season including Afrochella (December 28), A Taste of Ghana (December 27), Polo Beach Club (December 26-January 2), Little Havana (December 26), and GUBA Cruise (January 2). “We’re excited to share all the events happening in Ghana for the holiday season,” said Ms. Annabelle McKenzie, Director of the Beyond the Return Secretariat.

This year’s activities also includes programs happening in other regions that will give travellers to Ghana an opportunity to explore other parts of the country and partake in the various cultures.

“We’ve endorsed events happening in other regions including the Volta Region, Upper East, Western, and Bono East.” Ms. McKenzie said. “It’s wonderful being able to engage with Ghanaian communities outside of Greater Accra.” Events outside of the capital city include The Volta Fair (Volta Region), Bolgatanga International Arts & Crafts Fair (Upper East), The Feok Festival (Upper East), Samanpiid Festival (North East) and Kids in Tourism (Ashanti, Bono, Bono East & Central).

As Ghana continues to be the destination of choice in West Africa during the holiday season, it’s anticipated that thousands of travellers will be arriving in the country throughout the coming weeks.

With the Covid-19 pandemic still a concern, the Ghana Tourism Authority will work with the security agencies to ensure that event organisers comply with protocols set in place by the National Covid-19 Task Force and the Presidential Advisor on Health, Dr. Anthony Nsiah Asare. “Guests will be required to present Covid-19 vaccination cards prior to entering all the events that are going to be endorsed,” explained Mr. Akwasi Agyeman, CEO of Ghana Tourism Authority. Face masks would also be mandatory for all guests from age five and above with temperature checks taken upon entry and sanitizing stations throught event venues.

Although the event schedule has been released, event organizers interested in having their programs included as part of the official calendar can still submit their proposals to the Beyond the Return Secretariat via email at support@beyondthereturngh.com.

Beyond the Return is a 10-year initiative and a follow up to the successful Year of Return in 2019 that attracted thousands of visitors to Ghana. The theme for the initiative is ‘A Decade of African Renaissance’ and its foundation has seven pillars that touch on the areas Ghana is working towards in strengthening relations with its diaspora community.

Each of the events have their own unique traits that will align with the pillars which are; Experience Ghana, Celebrate Ghana, Give Back Ghana, Brand Ghana, Promote Pan-African Heritage and Innovation, Invest in Ghana and Diaspora Pathways to Ghana.