Visual artist Prince Gyasi who is using his work to shape narratives around local communities in Ghana as well as explore the Ghanaian culture has been featured in Virgil Abloh’s Spring/Summer 2021 collection for the very chic Off-White brand.
The Off-White brand was premiered in February by Virgil Abloh via the fashionista’s new experimental platform, Imaginary TV. The live spectacle saw Prince Gyasi perform alongside Virgil’s intriguing new creative cast; Milanese choreographer, Michele Rizzo, and Japanese DJ, Kiri Okuyama, all rocking apparel from the brand’s new line.
Prince Gyasi’s hyper-saturated images are the kind that compels people to take multiple looks at the beauty he creates. He believes cultural impact in the creative industry is one step but allowing art to be a vessel for social change is what will create long-lasting effects.
He shot his first photographs through an iPhone in order to break artistic conventions and question the elitism found in art. Prince likes to define his work as ‘’A Therapy Through Colors’’ as he believes colors can have a strong positive impact on people’s mental health and enlighten everyone’s life.
This practice also echoes his condition, ‘’synesthesia’’, which makes him associate each word, sound, or emotion to color.
His unique signature style precisely aims at making his audience enter his own reality. Prince is also committed to showing the nobility and grace of Black skin, offering viewers a counter-narrative to dominate the western-centered notions of beauty.
Prince Gyasi was signed to Nil Gallery Paris in 2018 which gave him the chance to exhibit his art pieces at multiple art fairs all over the world.
He has exhibited in the Seattle Contemporary Art fair, Texas Contemporary Art Fair, Pulse Contemporary Art Fair (Art Basel Miami), Investec Cape Town Art Fair in South Africa, 1-54 New York, 1-54 London Art fair at the Somerset House, 1-54 Morocco Art fair, 1-54 Paris at Christie’s AKAA Paris and others.
During his speech, he spoke about the stories behind his work of arts and his influences. He was named among the top 7 artists in Africa by CNN and also named among nine photographers changing the way we see Africa and its diaspora by Another Magazine).
Later in December 2019, Prince got commissioned by GQ Style to shoot Burna Boy for their Summer/Spring Issue 2020 in Ikoyi, Lagos. The shoot was titled ‘’Global Giant’’ because of the release of Burna’s album ‘’African Giant’’.
The Ghanaian artist who is in the midst of a major art market upswing was named by Artsy as the ninth-most in demand on works offered at art fairs in 2020 last year, up from 29th place on 2019’s list thanks to a 202.3% surge in inquirers.
Gyasi’s jump was said to be attributed to a 94.7% increase in available works of his at fairs on Artsy.
His intense works have also drawn in the likes of Cupertino giant, Apple, Vogue Magazine, Vanity Fair, BBC, L’Officiel, Art Newspaper, and just recently Off-White.
Prince is the co-founder of Boxed Kids alongside Eshun. It is dedicated to connecting art and education for children who don’t have the means to access it.