The Management of Suzzy Herbal Centre, producers of Sibi Men and Women’s capsules has officially unveiled Ghanaian reggae-dancehall crooner, Charles Nii-Armah Mensah known within the entertainment fraternity as Shatta Wale to be the face of the pharmaceutical company.
The official unveiling ceremony to formally employ the one time Vodafone Ghana Music Awards “Artiste of the Year” as the new brand ambassador of the herbal pharmaceutical company was staged at Benkoff Hotel, Suhum.
Though little is known about this ambassadorial deal, it is believed that, Shatta Wale was selected out of the numerous performing and recording artiste in Ghana’s entertainment ecosystem to join veteran actor Kumawood, Akrobeto known in private life as Akwasi Boadi, to help elevate the brand to reach its required target group.
Charles Nii-Armah Mensah has proven to be elite, as far as brand marketing and influencing are concerned. His strong presence on social media and his communications skill are the characteristics he portrays that emboldens cooperate entities yearn to tap into his craft.
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