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“Shattawale is the main reason the Ghanaian music industry is failing,” Creative director, Nicol-Sey, reveals

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Self-acclaimed dancehall king, Shatta Wale’s enthusiasm for mediocrity has received a heavy slap from ace creative director, David Nicol-Sey.

The Ghanaian musician on his Snaptchat story suggested that it is ill-suited  and waste of funds for musicians to allocate enormous budget for their music visuals, which in a long run render them poor. “Keep shooting videos like you want to battle Jay Z, you will wake up one and ask me how I made all this money” he shared on his Snap stories.

Reacting to these comments, the Chief Executive Officer (CEO) of North Production stated that Shatta Wale has contributed heavily to the falling standards of Ghana’s music industry. According to him, the Shatta Movement boss is “one big empty barrel” who’s ignorant about the importance of quality music videos as an art form.

In a series of tweets he wrote;

“Shattawale is the main reason the Ghanaian music industry is failing. One big empty barrel!

Same artist will rant about how the industry is struggling but yet tarnish and insult everyone. This behaviour of his greatly discourages investor confidence and cripples the entire Ghana music industry.

Same artist has been online promoting Beyonce’s Already music video at this year’s VMA for best art direction video nomination. It’s so confusing.”

Howeve, in October 2020, Shatta Wale expressed dissatisfaction for Fameye’s ”247” music video which features Kidi, claiming the video was of low quality. According to him low budget music videos leave a lasting negative impact on the audioslide.

David Nicol-Sey is a multiple award-winning film director, cinematographer with Ten (10) years in agencies and digital experience. He is the Co-founder of North Production which is a full-service media production specializing in 3d Animation, Advertising, and music videos for the biggest stars and brands in Africa.

David Nicol-Sey has worked with artists like Sarkodie, Ric Hassani, Amaarae, Tneeya, Kirani Ayat, Edem, Dee Money, Ice Prince, Reggie Rockstone, D-Black, R2bees, M.anifest, Samini, Edem,4×4, VVIP, J-Town, Jesse Jagz, King Promise, Akwaboah, DJ Neptune, Stanley Enow and more, as well as for global brands including 3Music Awards, MTN, Spotify, Coca Cola Ghana, EMY Africa, FreeTheYouth, MTV and Guinness.