Connect with us

Hi, enter any keyword to search


“Take advantage of ‘beefs’ to Promote your Brand”, Sadiq tells creatives

The Chief Executive Officer for 3Music Networks, Sadiq Abdulai Abu, has advised musicians to take advantage of rivalries to promote their brands and make money.

Speaking in an interview with Ghana Television, Sadiq explained how musicians make money out of controversies generated by industry disputes, popularly known as beefs.

“For most artistes, it has always been good business, but some people in society tend to raise concerns about it.”

“For a lot of artistes, it’s actually a good business. Generally, for society, the way some of it had played out, there is a certain concern on it, particularly relating to violence. But ‘beef ‘has always been good business for talents.”

He said personal issues and disagreements between industry actors should not be used as basis for making business decisions, as that could create major splits and hinder development in the industry.


Click to comment

Leave a Reply

Your email address will not be published.

You May Also Like


The wildest party turner & Twist night club resident head turntable boomer Dj Millzy kicks off this year with the maiden edition of his...


Per the Variety, Sony Music will republish Michael Jackson’s critically acclaimed full-length album “Thriller”. The announcement comes on the heels of 10 Tony nominations...


Stephanie Baaba Lindsay is plotting for a big industry comeback with radiant debut ‘Famame’ under her new alias, Baaba Lin. ‘Famame’ is available on...

Copyright © 2022