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William Adoasi Talks E-Commerce Business With Dentaa Amoateng On Code Management’s Fireside Chat

Entrepreneurship is about answering problems and one strategic way to grow your market as an entrepreneur is to consider e-commerce. E-commerce is bringing your local store into the online world. The world today thrives heavily on big data and in order to be successful in a business, one needs to factor in the gathering of data to help grow the business.

One entrepreneur who has had to see his business grow massively since its inception is British-Ghanaian philanthropist, fashion designer, and the founder and CEO of the innovative watch brand, Vitae London, William Adoasi. William, speaking at the fireside chat themed ‘How I’ve generated millions in sales for my e-commerce business’ gave attendants insights on how he grew his business using metrics and also with the motivation that he wants to empower, inspire, and equip the younger generation.

“My vision is to level up the playing field where all around me are exposed to education, get income and also their business generate revenue. I am motivated by freedom and my philosophy is to have the right mindset”. Also, I learn a lot through mistakes and failure.

Founder and CEO of the innovative watch brand, Vitae London, William Adoasi.

In addition to Vitae London, William has three other successful business ventures in the media, music, and corporate consultancy industries. The conversation on e-commerce business revolved around gathering data to get results, the need for building wealth in Africa, breaking language barriers by way of e-commerce, creating a long-lasting relationship with customers, etc. One vital role e-commerce is playing in William’s life is it helps him to fund education in Africa.

Moderating the fireside chat was renowned entrepreneur, actress, TV presenter, singer, producer and manager, Akosua Dentaa Amoateng MBE. She’s best known as Dentaa, and is the founder and leader of the Ghana-UK based Achievement Awards.


Code Management Group LTD is an investment management firm headquartered in London, UK, with offices in Lagos and Accra. CMG invests in a dynamic, disruptive scalable business with a focus on monetizing and safeguarding intellectual property. Code is developing its presence in Accra, Ghana through informative events and will host a 4-month incubator to help startups become investment-ready. The CODE incubator will be in collaboration with China
Europe International Business School Africa

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