adidas has unveiled a bold and exciting collaboration with acclaimed fashion label, Wales Bonner, to kicks off its partnership with the Jamaican Football Federation.
Featuring new home and away kits for the Reggae Boyz (Men’s Team) and Reggae Girlz (Women’s Team), the three partners have united with a shared ambition to celebrate the powerful relationship between Jamaican culture and football, with a collection that transcends the sport, creating the ultimate fusion of football, culture and fashion.
The versatile four-piece game day collection also features a pre-match jersey and reversible anthem jacket, inviting fans from different cultures, backgrounds, and generations into the celebration of the Jamaican football community.
Inspired by Jamaican style and culture, the range sports a mixture of classic adidas silhouettes and elegant Wales Bonner signatures – offering a collection fit for the pitch, alongside casual staples to be sported off it.
This is the latest collection from the successful partnership between adidas and Wales Bonner, following the inaugural adidas Originals collection (Nov 2020), inspired by her own Jamaican heritage and the Caribbean community’s cross-cultural influence.
Grace Wales Bonner said: “The opportunity to design the first on pitch kits for the Jamaican national teams with adidas Football has been such a special opportunity. It has meant so much to me personally and I am very grateful for the support and trust of adidas Football and the Jamaican Football Federation.
For the collection we set out to celebrate Jamaican style and to offer something timeless, elegant and essential. I hope the shirts bring joy to the wearers and carry forward the everlasting beauty and uplifting spirit of the island.”
Michael Ricketts, the JFF President, said: “Ahead of an exciting year for our Reggae Boyz and Reggae Girlz teams, we’re incredibly proud to unveil these very exciting team kits and sportswear. We believe these designs capture the essence of Jamaica’s culture, as they not only represent Jamaican football but – through the mixture of the distinctive Jamaican colors and designs – they highlight the greatest part of our world-renowned Jamaican culture.
We can’t wait to see Jamaican fans and players alike wearing the kits with pride on the world’s biggest sporting stages, as they cheer on the Reggae Boyz and Girlz.
With a bold ambition to further develop the opportunities for girls and boys to play grassroots football at home in Jamaica, this only marks the start of what we are certain will be an incredibly important partnership to inspire future Reggae Girlz and Reggae Boyz.”
Lorenzo Reich, adidas Senior Director Global Sports Marketing – Football Clubs & Federations said: “We’re hugely excited to be launching the first collection in our partnership with the Jamaican Football Federation and continue our relationship with Wales Bonner – who, in the past, has been at the forefront of designing some of our most sought after adidas collections.
Blending classic silhouettes from the brand with the iconic style of the artist, we’re proud to have created a range that transcends football – creating the ultimate fusion of football, culture and fashion. In what is a huge year for both the men’s and women’s teams, we’re hoping it’s a collection in which many special memories will be created, by fans and athletes alike.”
The coming year is a hugely important one for both Jamaican Football teams – with the Reggae Girlz competing in only their second FIFA Women’s World Cup 2023™ in Australia and New Zealand, and the Reggae Boyz continuing a successful run of form during their CONCACAF Nations League campaign – both jerseys are a fitting homage to modern Jamaica, that aims to empower fans to support their team, home and away.
On home soil in Jamaica, the partnership aims to develop grassroots participation – by capturing the imaginations of the next generation of Reggae Boyz and Reggae Girlz, while working closely with the Jamaica Football Federation and local organisations to grow and develop the opportunities for all to play – ensuring the future of football in the iconic nation is brighter than ever.
The Reggae Girlz will debut the game day collection during the FFA Cup of Nations being held from February 13th – 25th 2023. The new home kit will first appear on pitch against Spain on February 16th, with the new away kit debuting on February 22nd against Australia. The Reggae Boyz will debut the away kit during their Concacaf Nations League group stage match against Mexico on March 26th, 2023.
The new game day collection will be available to purchase today via adidas.com, selected adidas stores, as well as selected retailers and fashion stores, and ranges in price from €65 for the pre-match jersey, €90 for the home and away jerseys and €110 for the anthem jacket.
