JOHANNESBURG, SOUTH AFRICA – Refiloe Maele Phoolo, a South African rapper, songwriter, entrepreneur and record producer, professionally known for his musicianship as Cassper Nyovest, has revealed that, contrary to the usual, being an entrepreneur has no attractive or exciting quality that makes it seem appealing.
According to the Chief Executive Officer (C.E.O.) of talent management hub, Family Tree Records, and signee to recording and distribution label, Universal Music Group, persons who set up a business or businesses, taking on financial risks in the hope of profit; entrepreneurs, or promoters in the entertainment industry spend most of their time stressing and fighting just to meet their set goals.
In a tweet, sighted by www. georgebritton.com, the “Gusheshe” and “Doc Shebeleza” crooner explained that, when entrepreneurs first start out, they’re often considered a one-man show, meaning they’re responsible for doing everything on their own. This usually equates to working really long hours, juggling numerous projects and having to constantly come up with new ideas, this makes it unattractive.
Cassper Nyovest however revealed that, developing love for what make happy can yield positive and healthy results, explaining that, one thing that drives people to success is doing what they love and have passion for.
Born (born 16 December 1990), and raised in Mahikeng, North West, he is regarded as one of the most successful artists in South Africa. In 2014, he established his own record label, Family Tree Records. Nyovest rose to fame with the release of his debut studio album, Tsholofelo (2014) which produced the successful singles “Gusheshe” and “Doc Shebeleza”.
With his success of selling out tickets for his concert, Fill Up The Dome (2015) which was held at Ticketpro Dome in Johannesburg. The success of the event pursued Nyovest with the affix “Fill Up” to instigate more concerts in different stadiums annually, including Orlando Stadium (2016) and FNB Stadium (2017), also both in Johannesburg, and Moses Mabhida Stadium (2018) in Durban.
Nyovest released his eponymous studio album, Refiloe, released on 31 October 2015, at his Fill Up The Dome concert. The album collaborates with several international artists including The Game, DJ Drama, Stonebwoy and Casey Veggies. He followed his success with his critically acclaimed third album Thuto (2018) and his kwaito-focused fourth studio album, Sweet and Short (2019 ).
