Spanish singer Rosalia has made her debut Calvin Klein appearance in the brand’s new Fall 2025 underwear campaign.
The series, which was shot by renowned photographer Carlijn Jacobs, reimagines the brand’s classic underwear through a modern viewpoint by fusing Rosalía’s strong presence with surreal visual storytelling.
The new ‘Icon Cotton Modal’ collection, which has bonded hook-and-eye closures and a stitch-free Infinity Bond waistline for a seamless silhouette and breathable comfort, is the focal point of the campaign. Rosalía also has the Perfectly Fit bra and bikini, which provide a sophisticated perspective on their everyday basics, and the Heritage Cotton line, which nostalgically reimagines Calvin Klein’s trademark waistband. Rosalía epitomises Calvin Klein’s contemporary underwear innovation with her unique energy and dominating flair.
