Sensational Ghanaian stand-up comedians & comic actors Abdul Waris Omaru and Frimpong Richard popularly known within the comic fraternity as Comedian Waris and Made-In-Ghana respectively, have been appointed as the brand influencers for the leading alcoholic beverage company, Guinness Ghana Breweries PLC (GGBPLC).
In perspective, the two sensational comedians were appointed by the board of directors of Guinness Ghana Breweries PLC (GGBPLC) to persuade Ghanaians with their product; Guinness Smooth that has recently hit the Ghanaian alcoholic market, as the two comedians have established secured and high profile credibility and audience.
By virtue of their trust worthiness and authenticity garnered within the Ghanaian creative and arts landscape, Comedian Waris and Made-In-Ghana are expected to elevate the new alcoholic beverage product to reach every angle, as they’ve carve a nitch to be authentic not promotional. They will be working with Guinness Ghana to create social media (or blog/vlog) content for the Guinness Smooth campaign.
Abdul Waris Omaru and Frimpong Richard have been noted for the ability of engaging or interacting with an overwhelming number of audience; high visibility on a their various social media platforms; knowledge of/expertise in their endeavor, and they are to help raise the brand’s awareness and increase sales, and implementing marketing campaigns.
Earlier, Guinness Ghana Breweries PLC (GGBPLC) launched its latest stout -Guinness Smooth made from 70 per cent natural ingredients from Ghana. Brewed with fruity, butterscotch flavour to provide a distinctive and perfect bittersweet taste of smoothness and refreshment, the latest addition was crafted with the Ghanaian Consumer in mind, and is a new expression of Guinness, developed by the Guinness master brewers.
It is also brewed with millions of tiny bubbles for extra smoothness and a rich, deliciously satisfying taste. When relaxing with friends, Guinness Extra Smooth Stout slips down easily, smoothing the way for the good times and the conversation to flow. The basis is an unfermented but hopped Guinness wort extract shipped from Dublin, which is added to local ingredients and brewed locally.
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