Standardized and leading Non- Alcoholic beverage brand, Malta Guinness has signed songwriter, Worlasi, Highly Spiritual act, Mr. Drew, media personalities, Giovani Caleb and born Deloris Frimpong Manso addressed as Delay and YouTube sensation, Aaliyah Sankofa as its social media influencers.
The signed celebrities are expected to spearhead Malta Guinness’ ‘Rekognize’ campaign’s third phase through a series of posts and engagements on social media. their activities are aimed at connecting with the brand’s consumers in a meaningful and relevant way.
Malta Guinness had earlier launched a brand- in- culture campaign, raising a national debate, drawing attention and believe behind its brand’s 30th Anniversary campaign dubbed ”Celebrate Your Own” following perceptions and conceptions that ”Ghanaians don’t support each ambitions and dreams”. Malta Guinness facilitated conversations through digital platforms and radio channels, encouraging Ghanaians to celebrate their own at the first phase of the #Rekognize campaign.
At the second phase of the campaign, the decorated and finest brand in its quest to celebrate Ghanaian talents, selected talented and amazing nine [9] graphic designers to have challenged themselves in a competition dubbed ”The Rekognize Design Contest”. The selected designers were tasked to create an original design that would have encapsulated all Malta Guinness stands for and supports, leading to the iconic limited edition packaging of the brand, seen since November 2020.
The third phase will see the brand leverage the power of influencers to ignite an atmosphere where Ghanaians infect each other with hope, optimism and positivity. This will be achieved through activities such as #SpreadGood where the brand will sponsor influencer marketing campaigns for Entrepreneurs in Ghana, there by #Rekognizing their hustle and helping to bring them closer to fulfilling their dreams.
Celebrities to represent the brand as its social media influencers for the campaign period aside Mr. Drew, Worlasi and Delay are YouTube sensation, Aaliyah Sankofa, actor David Chidera, show host and medical practitioner, Vanessa Mensah- Karbo, TV presenter, Reginald Van- Helbert, YOLO actor, Aaron Adatsi, and Radio cum TV show host, Giovani Caleb.
Malta Guinness is boosting its influencer marketing as it seeks authentically connect, tangibly communicate with consumers as well as invest in the co- creation of marketing content, with the newly signed influencers.
