Ayra Starr and Oxlade have been named among the complete list for the highly anticipated Vevo DSCVR “Artists to Watch” (ATW) 2023 program.
Now in its 9th year and consisting of 20 global artists, the program is acclaimed as one of the most highly anticipated and competitive lists to appear on, as featured artists and bands receive critical exposure and promotion that help propel their careers. The program affirms the music video network’s long history of supporting and introducing emerging artists to new global audiences by championing emerging artists through live performance content.
Beginning November 1st, the Nigerian-based afrofusion artists will share two unique, engaging, and high-quality live performances, each shot exclusively for Vevo. In return, they will receive editorial features across Vevo’s network, including YouTube and connected TV platforms such as Pluto TV, Samsung TV Plus, and Apple TV. They will also be marketed and featured in Vevo’s expert music video programming via playlists.
Born in the Benin Republic, Ayra Starr describes her sound as “Afrosoul,” told in an intoxicating voice that evokes a Gen Z queen-in-waiting. Drawing from influences like classic Yoruba and Beninese music and artists like 2Face and Wande Coal, her music speaks for a generation of girls around the world who are finding themselves, united by angst and emojis.
Signed to Don Jazzy’s Mavin Records, Ayra Starr is credited for her colossal hit singles “Bloody Samaritan” and “Away,” off the 2021 EP Ayra Starr, as well as her debut album 19 & Dangerous.
Oxlade has become a force to be reckoned with in the industry, a fact reinforced by his latest crossover success, “Ku Lo Sa.” He boasts a unique sound that blends multiple genres, including Afro-fusion, R&B, and pop. He cites Enya, Lauryn Hill, Mali Music, and Jon Bellion among his musical influences. Thematically, his work revolves around the subject of love.
