As part of its goal to drive the recycling message and invite consumers to be a part of their eco-friendly journey, a business engaged in the packaging and distribution of natural mineral water, Voltic Ghana Limited has introduced its new Twist Bottle to its cherish consumers.
The new Twist Bottle which has 7% less plastic, gives consumers the ease of twisting the bottle after consumption as Voltic continuously develops sustainable ways to manufacture, distribute and sell its products.
Speaking at the launch, held at the Best Western Premier Hotel on 3rd October 2019 Francois Gazania, MD of the company indicated that when a business is establish the right and healthy way, it helps create opportunity for their communities, customers, employees, and their shareholders.
With the growing concern about the spate of plastic pollution in the world over culminating in the recent launch of the Ghana National Plastic Action Plan, it has become obvious that the more sustainable way to manage plastic waste is to collaborate with all stakeholders along the value chain. This starts with an action to encourage segregation and recycling of post–consumer plastic right at the source.
As a business that has made environmental sustainability part of its quality brand offering, Voltic has in line with its unbridled commitment to recycling, remodeled its bottle into an eco-friendly pack affirming The Coca Cola company’s 2030commitment towards a World Without Waste.
Speaking at the sidelines of the Consumer Launch, Raymond Mensah-Gbetivi, the Sales & Marketing Manager of Voltic added that “The new TWIST is now their identity at Voltic as they respond to the ever-changing consumer needs and position Voltic as a brand with purpose.
The Coca-Cola Company and all its bottling partners are leading the industry to help collect and recycle a bottle for every one we sell by 2030. They’re working to bring people together to aid in collecting, and recycling of the bottle we sell. He added that “the TWISTY journey is summed in the tagline “Drink, Twist and Recycle” which is a call to consumers to be part of the recycling agenda of the brand”.
The colourful event brought together key players in the recycling industry, the media, influencers, and Stonebwoy, who was unveiled the brand ambassador of Voltic to champion the brand’s agenda of sustainable plastic management in line with the SDGs.
