The month-long effort by BET to build awareness around an emerging artist to their core audiences globally and highlight their work in a multitude of ways. “BET Amplified,” a multifaceted campaign that identifies and elevates stars on the rise is spearheaded by the BET Music Programming team. The goal of “BET Amplified” is to engage in specialized social and digital activations, giving artists full-frame promo spots across all BET channels, and creating unique opportunities for them to engage with audiences across BET’s platform of over 90 million households around the world.
This month, Ghanaian rapper Yaw Tog has been named by BET as “BET’s Amplified International” Artist. Ghanaians must be proud because our artists are understanding the international game, putting Ghana on the map, and making a name for themselves. In the month of February, Amaarae was also named artist of the month. Yaw Tog succeeds Jamaican singer Shenseea, who was the artist of the month in March.
