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Belaire invites Stonebwoy to its headquarters in New York

Stonebwoy is revered as one of Africa’s most established musicians with massive brand ties.

On Tuesday (March 22), America’s fastest growing premium sparkling wine brand, Luc Belaire, became one of the highly acclaimed and renowned entities to associate its brand with Stonebwoy after inviting the multiple award-winning Ghanaian musician to its head quarters in New York, USA.

Although it is unknown what the invitation was for, it is expected that Belaire would name Stonebwoy as one of its worldwide ambassadors or influencers in the coming days. In a video uploaded on the brand’s Instagram stories, he is serenaded by a variety of Belaire wines while capturing images and videos, hinting a global campaign commercial for the brand.

However, this is not the first time Luc Belaire and Stonebwoy have crossed path, on Saturday (March 5), the premium wine brand reportedly hosted and celebrated the BET award-winning and Four-time Reggae & Dancehall artiste in Africa in a star-studded birthday party right after putting up a stellar performance the O2 Arena with Davido.

Described as one of his best birthdays yet, the night witnessed Zlatan, Nigerian afrobeats artiste; Smade, co-founder of Afronation and renowned afrobeats promoter; Darkovibes, Ghanaian musician and more UK creatives and music professionals in attendance.

The highlights of the night were when Stonebwoy received a customized Belaire Bleu wine and was gifted a customized ‘1 GAD’ diamond necklace worth over 60,000 Pounds from UK leading jeweller Joseph Frost.

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