Busy Signal has teamed up with Afro B for a fiery song and hilarious video for their new track, “100%”.
Born and bred in Jamaica, Busy Signal’s signature dancehall-reggae sound with an electronic lean is always a refreshing twist. His sound mixed with “Drogba (Joanna)” star Afro B’s smooth afrowave style makes this new track, well, 100% dope.
Busy Signal had this to say on making the song, “It was great to link up with my brother Afro B on the song. And we made this one for the people. From US to Jamaica to Africa, it’s all love, it’s 100% Real.” It is evident in the video and both artists’ wide smiles throughout that they had a blast cutting the track and filming the video.
The video tells the tale of a street hustler trying to sell dubious goods. He sells something to the wrong guy and a chase ensues through the busy streets. The acting is impressive given the tourists surrounding them. In fact, watching the faces in the background adds to the joy of the video itself—that and watching the feel good vibes from the two artists as they dance and perform their verses.
“The video is mad, crazy, crazy vibes. We shot it in New York City, from Times Square to Brooklyn, to Queens, it’s just a whole bunch of energy. 100% Real, it’s a whole lot of fiery energy,” says Busy Signal.
The song is off of Busy’s latest album, Parts of the Puzzle, which is available for streaming now. Catch our exclusive premiere of “100%” below and get your hips ready to wine this weekend.