The organizers of the annual Vodafone Ghana Music Awards (VGMAs) are calling for submissions for this year’s Unsung category. The invitation, which is entirely social media-based and runs out on March 6, is for upcoming musicians who are projected to be the country’s next commercially successful artists in the future.
In order to be considered for a nomination, entrants must have their followers share their photos on all social media sites, tag them, and use the hashtag #24thVGMAUnsung. The acts with the most tags get nominated in this year’s Unsung initiative. Just like previous editions, the nominees will be given the unique opportunity to perform at the VGMA Xperience Concert before a live audience of over 20,000.
Rapper Gambo was declared the winner of a hotly contested Unsung category at the 23rd edition of the awards ceremony night after defeating Bryan The Mensah, Nautyca, Ama Nova, King Maaga, Vanilla, Rcee, Chief One, Roy X Taylor, and ShugaLord. Kelvyn Boy, Nanky, Adomaa, Kula, and rapper Teflon Flexx are among previous unsung winners.
The VGMAs honor outstanding musical achievements in the country and across the continent in various genres, including highlife, Afropop, hiplife, and traditional music. This year’s nominees are expected to be unveiled in the coming weeks, following a month-long nominations entry period for mainstream artists, producers, and record labels.
At the 2022 VGMAs, KiDi was named Artist of the Year at a ceremony in Accra on May 9. The highlife singer clinched the award ahead of King Promise, KiDi, Black Sherif, Joe Mettle, Sarkodie, and Kuami Eugene. In addition to the ultimate prize, he walked away with the awards for Most Popular Song of the Year, Album or EP of the Year, Afrobeats or Afropop Artist of the Year, and Reggae or Dancehall Song of the Year to become the biggest winner at the 2021 VGMAs.