The “Hayya Hayya” (Better Together) debut public performance took place tonight during the FIFA World Cup Qatar 2022TM official draw. The song was performed by Nigerian Afrobeats icon Davido, breakthrough US star Trinidad Cardona and Qatari sensation Aisha, in front of a global audience of football fans who tuned in from all over the world to watch the much-anticipated draw.
The combination of voices from the Americas, Africa and the Middle East in the song captures the spirit of the FIFA World Cup™ and the FIFA Sound strategy by bringing together inspiration from across the globe. The song is the first in a selection of soundtrack singles that will hit the airwaves over the coming months, as anticipation grows in the lead-up to the start of the FIFA World Cup on November 21, 2022.
According to Fifa, the announcement of the FIFA World Cup Qatar 2022TM Official Soundtrack forms part of football’s governing body’s sound strategy, announced in early 2021, to connect with audiences worldwide through the shared passions of football and music. It added that the entertainment strategy was conceived to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.
It is the first time that the tournament’s soundtrack will feature a multi-song collection, with international artists showcasing diverse musical genres that span the world, setting the tone for a truly global celebration. Drawing on R&B and reggae influences, the song epitomises the excitement of a football festival that will light up the world later this year.
“By bringing together voices from the Americas, Africa and the Middle East, this song symbolises how music – and football – can unite the world,” said FIFA Chief Commercial Officer Kay Madati. “As part of FIFA’s revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before.”