France-born music streaming service Deezer has launched a new standalone music mobile app called 360 by Deezer that lets its HiFi music subscribers enjoy Sony’s 360 Reality Audio music format.
The app uses object-based spatial audio technology to create an immersive music experience. It allows artists to map vocals, choruses, and instruments with positional information – mapping them to a spherical space.
The new app comes with featured albums in the new format, along with a 360 editorial playlist in the new app’s recommendation page. Users can also discover 360 Reality Audio tracks by scrolling through the list of artists.
Deezer’s regular app synchs with 360 by Deezer, enabling music fans to access their favourite songs without having to switch over. Users can choose to ‘toggle’ favourite songs in 360 or merge regular tracks with those in 360 Reality Audio format.
The company hasn’t said precisely how many 360 Reality Audio tracks are available through its new app.
“Our new app offers HiFi enthusiasts a dedicated and exclusive experience where they can easily access their 360 Reality Audio tracks,” Deezer chief product and growth officer Stefan Tweraser said.
“The new format provides music fans with a virtual audio experience that could previously only be achieved with special sound gear in a dedicated space. Now, with the 360 by Deezer app, all they need is a pair of headphones.”
Deezer and Sony are also offering three months free Deezer HiFi on the purchase of select Sony headphones for a limited time.
Upon its launch recently, Sony music had said that the company was looking to partner with other music streaming service providers to deliver 360 Reality content. Apart from Deezer, Tidal is another streaming service that has added Sony 360 Reality Audio tracks, with to its Amazon Music expected to follow suit.