Chief Executive Officer Sadiq Abdulai Abu, of 3Music Networks and organizers of the esteemed 3Music Awards, has been awarded the Young Achiever in the male category at the EMY Africa Awards 2021.
The Awards ceremony took place at the Kempinski Hotel Gold Coast City in Accra. Sadiq beat competition from Farouk Khailann, Mr Eazi, Richie Mensah and Shadrack Osei Frimpong.
Baba Sadiq Abdulai Abu is a media and entertainment professional. He has worked his way up the entertainment ladder in the Ghanaian & African media within the last 16 years. Baba Sadiq has worked as a media and communications executive, showrunner, TV executive, music executive and entrepreneur.
He is presently the Founder and Managing Director of 3 Media Networks Limited. Operators of music TV brand, 3Music as well as the executive producer of the annual 3Music Awards. Also, the 3Music Awards Women’s Brunch and the 3Music Fan Festival. Sadiq is also the founder of the WILDALAND Festival.
Before this role, Sadiq Abdulai Abu was occupied as the Country Director of Africa’s number one music streaming service Boomplay in Ghana. He led the setting up of the music streaming service’s office in Ghana, building a team and helping it acquire nearly 7 million users in Ghana with content from every relevant Ghanaian and African talent.
However, he had previously worked for Modern Times Group (MTG) AFRICA. He was Viasat1 Ghana’s head of Programmes. And own productions/executive producer, where he led the team to win 18 various awards within a year and a half period. At MTG AFRICA, Sadiq was also responsible for the pan-African music channel, Trace TV’s operations in Ghana and led the launch of the Airtel Trace Music Star reality show in Ghana.
Sadiq is also the co-founder of Muse Africa, a millennial targeted music, lifestyle & Entertainment brand. Where he served as the founding CEO of the brand from 2015 to 2018. At Muse AFRICA, Sadiq led the active citizenship campaign – #MuseParticipate in partnership with a global non-governmental advocacy group, Oxfam International.
In years past, Sadiq has worked on various projects for Viacom International networks AFRICA, MTV Base and Rockstar400. Where he worked on the famed One8 project, featuring R.Kelly and 8 other African talents. He worked closely with the organisation West African Director to curate the experience and lead the launch activities in Burkina Faso, Chad & Niger for Airtel. Sadiq also worked as an Associate producer in charge of talents and events for the Vodafone 020Live music concert from its inception.
As a talent manager, Sadiq worked with award-winning Ghanaian Dancehall artiste Kaakie and Hiplife group, 4×4. He continues to impact the Ghanaian music & entertainment industry via his regular media appearance & punditry. Aside from other speaking & moderator opportunities in the industry. He is a thought leader and resident panellist on Joyfm’s Entertainment flagship show, #ShowbizAtoZ every Saturday afternoon.
Sadiq has his political side too. He is a member of the National Democratic Congress and served as the party’s spokesperson on tourism, arts and culture in the 2020 elections campaign. With a degree in marketing communications studies from the African University College of Communications (AUCC), Sadiq is currently pursuing a post-graduate LLB education in Ghana.
Source: www.orange1079.com
