The “Street Foodz Ghana” is a new docu-reality platform that seeks to appreciate and showcase the authentic Ghanaian street food and its vendors to boost tourism.
Maxima Media, the owners of FoodBay TV and the creators and curators of StreetFoodz Naija, arguably Africa’s largest food docu-reality series, have expanded their tentacles on the continent with the arrival of StreetFoodz Ghana. The show was officially launched on Thursday, October 21, 2021, during a press conference and was highlighted by the announcement of Gino brand as the headline sponsor.
The debut episode of the show, which will be aired via AdomTV – 5:30pm (Saturday), MaxTV – 6:30pm (Saturday), Joy Prime – 6:00pm (Saturday) and GHone- 6.30pm (Sunday) on 30th October 2021, will carry compelling and exciting content and celebrate (among others) a diverse range of street food vendors who are often overlooked by mainstream media.
Out of 100 and more entries made, 13 Ghana’s best food vendors who qualified to partake in the main hottest food contest ever will compete for the Grand prize worth GHc 50,000, GHc 20,000 and GHc 10, 000 including bragging rights, the crown and the grand title of “King of Street foods in Ghana” — putting a lively culinary culture, unique palates, and frequently strange civilizations to the test.
The show will also explore the street foods and its vendors from across the capital. Archival footage is combined with face to face interviews and follows street food chefs and their history, which is intertwined with the big picture of how influential street food is on their native country.
Speaking at the official press launch held at the Alisa Hotel, Ghana, Georgina Abbam- Baidoo Amfo, Project manager, Street Foodz Ghana said: “We used this opportunity to take a tour around the country to select 13 street food vendors who would be trained for 13 weeks. The winner will be coming out as the Street Food King in Ghana and will also get his/her aerial space renovated, an SMS tool kit (branding), and a promotional video for advertising.”
Akua Obiri-Yeboah, Marketing director, GB foods Ghana declared her entity’s unflinching support towards this move since contestants and to a large extent, Street Food Chefs rely on their brand to serve millions of consumers.
“We felt this was a very good platform because the people we are targeting rely on our products and brands to feed millions of consumers. And based on the idea and discussion we had, we felt it was a good way to reach out to the food service outlets out there. We wanted to be part of it to let them know we place high value on them for patronizing our brand. We are looking forward to having engaging and exciting experience with the team at street food and vendors.”
Olufemi Ogundoro, Managing Director of Maxima Media Group also said the move is in line with the vision of FoodBay TV to put African food on the world food map.
“Food Bay TV is a dedicated platform which focuses primarily of food and lifestyle and showcases the best of African foods to the rest of the world. Ghana has the best culture appreciation in Africa. Ghanaians are proud of their heritage and equally proud of their food. That is why we have this platform to able to showcase the best Ghanaian street food, elevating the standards and majorly boosting tourism.”
Launched in 2019, Street Foodz show is aimed at promoting local cuisine, as well as supporting entrepreneurs in the food sector and rebranding street foods. Just like the maiden edition, and the subsequent one, the 30 minutes televised and digitally transmitted docu-reality series will showcase the best of Africa’s street food delicacies.