The South by Southwest Music Festival has announced the third round of showcasing artists invited to perform at its 36th annual event, taking place March 14–20, 2022, in Austin, Texas, with Yung D3mz being confirmed as the only Ghanaian on the roster.
The SXSW Music Festival brings together artists, industry professionals, and music lovers from around the world to make connections, elevate their careers, and celebrate the magic of live music – from legendary performers to the most exciting new talent. It is also a platform for new, developing, and established showcase artists to enhance their careers by reaching new audiences and attendees.
According to the announcement, SXSW continues to plan for a hybrid event (in-person with online viewing and participation options). The festival has updated its Covid-19 guidelines and will continue to coordinate with both the City of Austin and Austin Public Health — more details on SXSW’s Covid protocols are available on the SXSW website.
All SXSW Music registrants receive primary access to Music and Convergence Conference programming, including Keynotes and Featured Speakers, Music Festival showcases, the Comedy Festival, exhibitions, networking Meet Ups, the Flatstock Poster Show, Registrant Lounge, the SXSW Outdoor Stage at Lady Bird Lake concerts, and the closing BBQ & softball tournament. Secondary access is available for most Interactive and Film events. They will also receive access to all SXSW Online programming and networking.
Born Nicholas Edem Coffie, the Ghanaian vocalist, record producer, and songwriter is recognized for his afro-fusion sound, combining western R&B and pop elements with African soundscapes.
Yung D3mz is the producer behind Kwesi Arthur’s hit songs “Baajo” & “Turn On The Lights”, which bagged him the Best Producer nomination with the former winning “Best collaboration” at the Vodafone Ghana Music Awards (VGMA ’22). His production on ”Baajo” in the same year became the song for the global campaign for the no.1 Afrobeat playlist on Apple Music “Africa Now”.
He’s collaborated with other artistes such as , Adenkunle Gold, M.anifest, Gyakie, Twitch, La Même Gang, Darkovibes, Joeboy, J. derobie, Dj P. Montana, Lapili, and others.
Featured image credits / Courtesy of Yung D3mz / Instagram