Connect with us

Hi, enter any keyword to search


Fuse ODG Fights Nivea’s “For Visibly Fairer Skin” Campaign

Ghanaian UK based musician Fuse ODG took to social media to register his displeasure about the social and psychological effects of Nivea’s  advertising campaign for a product with the tagline “For Visibly Fairer Skin” with the opinion that the company is promoting skin bleaching.
His argument was that such a campaign is racist and questions the African standard of beauty by promising users a fairer skin. In other words, they are exploiting African people for monetary gains whiles  fueling the claim that dark skin is not beautiful.
Fuse ODG took to Instagram asking the company to take down those billboards and  got a huge social media backing with the hashtag #PullItDownNow.
Nivea replied him justifying their act saying their product is not intended for bleaching but is rather for a healthy skin.
Fuse did not buy into this as a fairer skin is not the same as a healthy skin. Nivea could no longer stand the heat of the fire as the issue had gone viral on social media. As it stands, Nivea has started pulling down the billboards with such advertisement.
Click link below to watch video:

You May Also Like

Latest News

University of Kent in the UK will be awarding honorary degrees to ten “inspirational individuals”, including Nigerian musician and institution’s alumna, Tiwa Savage. The...


Ghanaian contemporary Gospel singer, Ohemaa Mercy, will be sworn as the new United Nations Association Of Ghana Commission For Women And Children Affairs (UNACWCA)...


Nigerian singer-songwriter Simi has been announced the latest artiste be joining Spotify EQUAL Africa programme. Launched in April of 2021, the campaign aims to...


Ghanaian singer-songwriter, Sofie’s new collaborative single with American singer-producer, Matthew James Hemmer touches on the emotional state of two ex-lovers post breakup. Stream or...

Copyright © 2022