Rocky Dawuni has released the video for his latest single ‘Neva Bow Down,’ which is available for streaming and download on all major digital platforms.
Featuring Jamaican act Blvk H3ro, the song comes as the Ghanaian Afro-roots veteran’s first single since his 64th Grammy Awards nomination for Voice of Bunbon, Vol. 1. The clip, directed by Sling Shot HD, arrives two weeks after the song was published worldwide by Aquarian Records. It features intriguing protest visuals that have come to characterize rebel music over the years.
“Neva Bow Down” is a contemplative protest anthem, produced by Bob Riddim, that uses elements of pop, dub, and reggae to discuss the present state of world affairs and our democratic actions to change the course of history. The collaborative spirit of the song reconnects Africa and the Afro-Descendant Diaspora, drawing on Jamaica’s powerful culture of resistance, as the two weave a tapestry of melodies with an unforgettable chorus, laid on top of producer Bob Riddim’s speaker-busting production.
“In a time when our world is at a crossroads with systems and society confronting fundamental changes,” Rocky Dawuni said. “There is a crucial need to speak truth to power, to challenge the status quo and to inspire people to find the courage to create a restorative vision of the future that defends the core essence of who we are as human beings and our interconnectedness to nature.”
Rocky Dawuni, straddles the boundaries between Africa, the Caribbean and the Americas to create his appealing Afro Roots sound which fuses elements of Reggae, Afrobeat, Highlife and Soul that unites generations and cultures.
Dawuni’s charisma and galvanizing performances have endeared him to crowds around the globe where he has shared the stage alongside luminaries including Stevie Wonder and John Legend, among many others as a dedicated activist, Rocky has been a leading voice for social and environmental transformation and currently serves as UN Goodwill Ambassador for the Environment for Africa.
Rocky believes “that music is the medium to strike a chord that transforms our collective intentions into a vehicle for positive social change.”