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Cultural Events & Festival

The Hague African Festival Triumphantly Returns Under the Leadership of Augustina “MS.ABA” Austin

July 29, 2024 – The Hague, Netherlands – The Hague African Festival made a spectacular comeback yesterday, marking a new chapter under the vibrant leadership of Augustina “MS.ABA” Austin and the Nteasee Foundation.

The event, held at the iconic Zuiderparktheater, drew over 5000 attendees, celebrating African culture and unity. The festival’s revival comes after a four-year hiatus, with the baton being passed from the esteemed Sankofa Foundation, led by George Duncan, to the Nteasee Foundation. This transition signifies a fresh start, infused with a commitment to nurturing the African diaspora’s cultural and artistic expressions.

A highlight of the festival was the electrifying performance by Ghanaian artist Trigmatic, marking his debut in the Netherlands. His dynamic presence and powerful connection with the audience underscored the festival’s mission to bridge cultural gaps and celebrate African artistry. Trigmatic’s performance set the stage for future collaborations with Ghanaian artists, continuing the legacy established by the Sankofa Foundation, which has previously featured luminaries like Kyekyeku, Wiyaala, Fatoumata Diawara, Richard Bona, Werrason and more.

Augustina “MS.ABA” Austin, a renowned musician, entrepreneur, and diaspora connector, has long been dedicated to showcasing African talent and fostering cross-cultural connections. With her Ghanaian roots and upbringing in Delft, she brings a unique perspective and passion to her role. Her extensive experience working alongside George Duncan has equipped her with the insights and skills necessary to lead the festival into a new era. Under her guidance, the Nteasee Foundation aims to provide a platform for emerging artists and strengthen ties within the African cultural scene, particularly in Ghana.

“Taking over the festival is a tremendous honor and responsibility,” said Augustina. “Our goal is to continue the incredible work started by George Duncan and the Sankofa Foundation, while also introducing new elements that reflect the vibrant and diverse African cultures. We are committed to supporting upcoming talent and creating opportunities for artistic growth and cultural exchange”

The festival featured an array of performances, from high-energy music and dance to an inspiring fashion show. The event also included a talent program, ‘Upcoming.’ As the festival looks to the future, it promises to be an annual celebration of African culture, creativity, and community. The Nteasee Foundation is dedicated to maintaining the festival’s legacy while fostering new relationships and opportunities within the African arts scenes, especially in Ghana.

For more information, interviews, or high-resolution images, please contact:
hello@thehagueafricanfestival.com

About The Hague African Festival

The Hague African Festival is an annual event celebrating African culture through music, dance, fashion, and more. Founded by the Sankofa Foundation and now led by the Nteasee Foundation, the festival aims to connect the African diaspora and provide a platform for emerging talent.

About Nteasee Foundation

Nteasee Foundation is a diaspora organization based in the Netherlands, committed to promoting African culture and fostering connections between the African continent and the diaspora. Co-founded by Augustina “MS.ABA” Austin and Frieda Verwer, the foundation seeks to empower artists and celebrate African heritage.

About Augustina “MS.ABA” Austin

Augustina “MS.ABA” Austin is a musician, entrepreneur, and diaspora connector with a mission to highlight African talent and connect the African diaspora. With a rich background in music and cultural promotion, she leads the Nteasee Foundation in continuing the legacy of The Hague African Festival.

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