Imagine a getaway-drive on a highway in a fully loaded Mercedes-Benz S-Class with next- generation MBUX infotainment system, active ambient lighting, rear seat comfort package, executive seat, with music blazing from a Burmester high-end 4D surround sound system.
This is the experience Trigmatic and Mercedes-Benz Sandton created for guests at Trigmatic’s music showcase on the 21st of January 2022.
Multi award winning Ghanaian singer/songwriter/rapper and composer Trigmatic joined forces with Mercedes-Benz Sandton to host a music showcase for thirty of Africa’s music industry leaders, as well as other music stakeholders. This event forms part of Trigmatic’s pre-release events for his upcoming EP, LOVE FROM JOZI . A seven track EP inspired by the sounds and sights of Johannesburg, South Africa, where the EP was recorded.
The event was held at the plush Mercedes-Benz Sandton retailer, where attendees were treated to some great music off the EP as well as a feel of the luxury and warmth that Mercedes-Benz brings. In attendance were representatives of the Ghana high commission (South Africa), CEO of UMG Sipho Dlamini, Lerato Masepe from Def Jam, Lebo Kgothadi from Universal Music, Siphele Khumalo from Wines, Munya Chanetsa (A&R Sony Music and founder of Moti Africa), Zamani Ndimande (CEO of Bayeni Holdings), and musician Donald Denial, to mention just a few. South Africa’s DJ and Artist Dj Tira couldn’t make it to the exclusive event but sent a heart-warming video wishing Trig well in his music journey. The event was curated by South African actress and model, Angel Pooe.
Thato Tlagae (Media Expert) and Kelvin Mogoane (AMG Product Expert) from Mercedes- Benz Sandton expressed their excitement about the collaboration between the retailer and Trigmatic, and hinted to more of these collaborations in the future.
Trigmatic in his speech encouraged more collaborative moves between corporate bodies and creatives, and more cultural exchanges between African nations. He highlighted the current attention given to African music, and the opportunities Africans stand to gain from endeavours in this direction. He expressed his gratitude towards Mercedes Benz Sandton, other sponsors, Zamani Ndimande, and all who made this a top tier event.
Six of the songs off the EP were played in twelve of the luxury Mercedes-Benz cars beautifully displayed on the retailer’s floor. The tangible excitement of guests increased as they were ushered into the cars which were reverberating with songs on the Burmester high- end 4D surround sound systems. Certainly a “to-die-for” unrivalled experience. The event was also supported by Bayeni holdings, Unique Print Hub, Wa Mo Afrika foundation, Khumsalo Wines, Go&fun drinks, and Matic Multimedia.
The two hour event ended on a smooth note with drinks and nibbles, and most importantly hearts filled with the kind of satisfaction that only the Mercedes-Benz S-Class can bring. The next time you think of buying a car in South Africa, think Mercedes-Benz; think Mercedes- Benz Sandton; and of course a Trigmatic playlist.
Trigmatic’s EP is expected to drop this March with expectations of taking over the continent as always. Don’t forget to check out his first single off the EP, Aduawa, on Apple Music and all other music stores. https://music.apple.com/za/artist/trigmatic/373032557
Image credit @FlashedBySanele & @MercedesBenzSandton