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Adina strikes expansive deal with Lynx Entertainment

Lynx Entertainment has announced the exclusive signing of Adina Thembi with the release of her label debut single “Hallelujah”, produced by Richie Mensah while the video and shot and directed by Rex.

After years of collaboration, the bold, award-winning artiste signs directly to Ghana’s premier record label for the first time, marking the start of an expansive long-term multi-album and singles deal that will further solidify her position as today’s most successful and influential musician.

She is renowned as a Ghanaian music icon and has sold thousands of her albums to date and has generated millions of streams on her videos. This new multi-faceted deal will cover a number of recorded music and audiovisual projects, as well as branding services, synchronisation, and music-related merchandising, and heralds the start of a new era of collaboration with Lynx Entertainment.

Adina’s new contract considerably strengthens her association with Lynx Entertainment, which contributed to her critically acclaimed album “ARABA”.

Lynx Entertainment will leverage its unique global reach, artistic and commercial competence, and reputed marketing and promotional support to ensure that Adina’s future releases and redemptive library continue to reach and introduce her music to new generations of fans around the world, creating new opportunities to further solidify her legacy as the country’s most cherished vocalist.

The announcement was made at the launch of the label’s 15th-anniversary celebrations at their office on Wednesday, April 6, 2022. She joins Lynx Entertainment signees, Kuami Eugene, KiDi and Sam Oladotun.

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