MTN has announced a partnership deal with Boomplay to make music streaming and download more accessible and affordable.
The partnership outdoors special data bundles and subscription plans that will give MTN users access to Boomplay’s over 90 million songs and unlimited offline playback of downloaded songs. The offer allows MTN users the option to purchase daily, weekly and monthly subscriptions for as low as GHs2 ($ 0.14) using their airtime. The subscription plan on Boomplay provides users with an ad-free listening experience and unlimited offline playback of downloaded songs.
Speaking about the partnership, Boomplay Ghana’s General Manager, Elizabeth Ntiamoah-Quarshie said, “Having MTN as a key partner in our strides to make music streaming and download more affordable offers an exciting prospect for the future of our music industry and streaming culture. With this partnership, we are making our catalogue of over 90 million songs available to MTN subscribers at a cost lower than users on regular data plans. Users also have daily, weekly and monthly subscription options to choose from. Ultimately, this means more music to discover, stream and download on Boomplay. At the same time, artists and content providers can earn more streaming royalties and reach a wider audience.”
Commenting on the partnership, Chief Commercial Officer of MTN, Mr. Noel Kojo-Ganson said, “This partnership is great news for all our customers. Due to the diversity and multiplicity of Boomplay’s music collection, our customers will have more choices, more value and better control over what they can listen to. This partnership will make music more affordable and accessible to our cherished subscribers, many of whom are music lovers.”
With high internet costs limiting the potential of the digital music economy in Africa, Boomplay views telecommunication partnerships as essential to its advancement strategy and the progress of Africa’s music streaming culture. This partnership with MTN Ghana reaffirms the streamer’s commitment to empowering the African music ecosystem to unlock its potential.
Boomplay houses millions of songs, videos and entertainment news and allows its users to stream and download their favourite songs and videos and subscribe to access premium features such as ad-free streaming and saving music for offline play. Since launching in Nigeria in 2015, the streamer has grown to become Africa’s biggest digital service provider, with operations in other parts of the continent including Kenya, Tanzania, Ghana, Cameroon and Ivory Coast. Boomplay currently has over 70 million monthly active users (MAU) with a catalogue of over 80 million songs.
