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Splice signs partnership deal with Boomplay

Music creation platform Splice has signed a partnership deal with African music streaming service Boomplay, Music Business Worldwide reports. As part of the agreement, the two companies will launch a new series of sample packs, including Beat Battle, hosted by award-winning record producer Sarz, and ‘Beyond Afrobeats’ collections from Afrobeats artists.

Tosin Sorinola, Director of Artist and Media Relations at Boomplay.

The partnership will allow “new entrants” in the music industry to participate in the “Beat Battle” competition using sounds from Nigeria-based producers Mystro, LeriQ, and Dunnie. According to the companies, contestants will also have access to various promotional resources such as in-app visual ads, playlisting, and more through the Boomplay and Splice platforms.

The submission call starts today (April 25), and entries will close on May 2, 2022.

The partnership between Splice and Boomplay is the music creation platform’s second music streaming partnership in six months. Splice and SoundCloud collaborated in October to launch Nova, an emerging artist program. Splice, which claims to have over 4 million users, has a library of over 2 million sounds, samples, and plugins.

Boomplay has 69 million monthly active users, according to Splice, and it is the “largest and fastest-growing music streaming and download platform in Africa.” It goes on to say that Boomplay’s catalog includes over 72 million tracks obtained through over 4,000 international and domestic partnerships with labels and distributors.

“We are truly excited to partner with Splice to provide existing and emerging talents access and resources that will bring their creative vision and aspirations to life and help them reach a global audience,” said Tosin Sorinola, Director of Artist and Media Relations at Boomplay.

“This relationship presents an opportunity for artists to showcase their craft, enabling creative innovation and collaboration that can advance the industry forward. As a key player in Africa’s growing music ecosystem, Boomplay will continue to seek partnerships and initiatives to recognize and expose African talents and their music.”

Kehinde Hassan, Director of Global Music Culture at Splice, added: “At Splice, we cover many genres; we’ve become a place of discovery. As I am Nigerian-American, watching West Africa grow in music with Afrobeats and beyond is liberating.

“The Splice partnership with Boomplay and our Beyond Afrobeats Genre campaign is just the beginning as we build with our global creators and partners.”

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