On the basis of this agreement, UMA will now be the exclusive partner of Yemi Alade and its label Effyzzie Music Group, for the worldwide distribution of its music.
“Thank God we will get there,” wrote Yemi Alade on Instagram. “My God always comes at the right time.”
UMA will thus ensure the international deployment of the projects of the diva negériane, which has just released a brand new album, Woman of steel .
Taiye Aliyu, CEO and founder of Effyzzie Music Group, told the media, “Effyzzie Music Group and Yemi Alade are pleased to partner with Universal Music Group to change the history of African music. The future is Africa. “
The Nigerian singer, who is at the top of her game, still has challenges to overcome and UMA hopes to accompany her towards the realization of her projects.
“Yemi Alade is one of the few artists in the history of African pop to reach such a level of notoriety. At Universal we are all fans of her music and despite everything she has already done at Effyzzie, her room for improvement remains significant. We are happy and proud to accompany him in this new challenge and help him reach a new international level in his career, “said Moussa Soumbounou, General Manager of UMA.
Yemi was revealed in 2009, winning the popular Peak Talent Show . She then released her first single “Fimisile”.
In 2013, she signed a contract with Effyzzie Music Group and released the single “Johnny”, from her first album, King of Queen , released in 2014. The opus was a mix of reggae and rnb, which brought together artists like Phyno and Chidinma .
Since then, the Nigerian star has released many songs, made great collaborations and made many tours around the world.
She joins the ranks of the Universal Africa family, which recently lost the Ivorian star DJ Arafat.